FOXON PARK

School Project

This Foxon Park logo redesign was created as part of a school project focused on reimagining existing brands. The new design aims to modernize the visual identity while preserving the nostalgic feel and local charm that define the brand.

Tools

Sketch

Illustrator

InDesign

Sketches

Below are my initial logo sketches, showcasing the thought process and exploration that led to the final design.

ORIGINAL TO NEW

Foxon Park is a family-owned beverage company founded in 1922 in East Haven, Connecticut, known for its handcrafted sodas made with real cane sugar and a variety of unique flavors.

FINAL LOGO

These final logo variations reflect the rebrand of Foxon Park, I wanted to express a tone that would appeal to old and new fans of the product. This led to different color logos for each type of drink for the product.

Labels

Bottle

Carrier