PRIME-VR
School Capstone Project
Designed a website interface that integrates with VR headsets to help football players analyze game film and track performance statistics more effectively.
Role
UX Researcher
UX Designer
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Tools
Procreate
Illustrator
Figma
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Project Type
Website Prototype
Duration
9 Months
Overview
Prime-VR (Predictive Real-time Intelligent Motion Enhancement Virtual Reality) is a virtual reality football simulation designed to enhance engagement and efficiency in game film studies. Traditional methods of reviewing game footage are often time-consuming, lack interactivity, and leave room for human error. As the website and UX designer for the team, my role was to craft an intuitive and visually engaging interface that makes Prime-VR feel personal, easy to navigate, and enjoyable to use. My goal was to design a platform that not only stands out from existing game study tools but also creates a seamless and immersive experience for users.
To ensure the design met user needs, I conducted thorough user research, which informed key decisions in developing a user-friendly and interactive interface that encourages players to actively engage with the platform.
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RESEARCH STAGE
MARKET RESEARCH
After researching the football field, I found that injuries are a significant concern, especially during repeated practice sessions and mock plays meant to simulate real-game scenarios. According to a 16-year study conducted by the NCAA’s Injury Surveillance System (ISS), injuries that limit player performance or participation often result directly from participation in organized practices or games. Additionally, film study is a vital part of football strategy, but current methods, while essential, can be inefficient and disconnected from real gameplay experiences. Many players spend hours reviewing footage without gaining the spatial or reactive awareness that actual practice provides. However, replicating plays on the field to gain that experience increases the risk of injury. This research highlighted a critical gap: the need for safer, more immersive ways to prepare athletes without compromising their physical well-being. This insight directly influenced how I approached the design. My goal was to create a website that would help football players access and understand their game film data more efficiently and interactively.
USER RESEARCH
When conducting user research with football players and coaches, I identified several recurring needs and main points that shaped the design direction of the Prime-VR platform. One of the most consistent themes was the need for efficiency and clarity. Both players and coaches emphasized how valuable their time is between practices, meetings, and recovery, there’s limited bandwidth to navigate complex or cluttered digital platforms. They wanted a website that allowed them to access the right features quickly and without confusion, especially when reviewing game film or pulling up specific performance statistics. Another key insight was the importance of minimizing friction in the user journey. Users expressed frustration with having to click through multiple menus or interpret poorly organized data. Instead, they wanted a streamlined interface with intuitive navigation, where everything from player metrics to play footage was easy to locate and understand at a glance. Finally, both coaches and players also expressed a desire for a clean, visually appealing interface. They wanted the platform to feel professional, modern, and well-organized.
With the market research and user research, I found there were three major questions regarding the development of Prime - VR:
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How can we help users find game data faster with less effort?
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​How can we make navigation feel simple and intuitive?
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How can the platform help reduce injury risk while still preparing players effectively?
SOLUTION
Based on the research I've done, the solution for the Prime-VR is to create a streamlined and user-centered platform that prioritizes quick access to game film data and key statistics, allowing players and coaches to spend less time navigating and more time training. The design must focus on intuitive navigation and clear visual hierarchy, ensuring users can effortlessly find what they need without frustration. Additionally, the interface should be visually clean and organized, combining functionality with an engaging aesthetic that motivates users to return. By focusing on these elements, the website will support a more efficient and enjoyable film study process, ultimately helping reduce injury risk.
IDEATION STAGE
With the research complete, there was a clear direction for Prime-VR. The website needed to act as a hub for efficient game film analysis and stat review, streamlining the process so that players and coaches could access the insights they need without delay or confusion.
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Tagline:
“Smarter play starts here. Prime-VR brings your game film to life with virtual reality and a clean, user interface because every second counts on and off the field.”
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Goals:
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Quick access to stats and film through a simplified, intuitive interface
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Minimal learning curve, making it usable from the first visit
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An organized and professional visual design that reflects on football athletics
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Streamlined features, focused solely on what players and coaches need
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Support for VR interaction, enhancing the traditional film study experience with immersive, actionable insights
KEY FEATURES
Homepage: Acts as the central hub of the platform. Users can get an overview of what Prime-VR offers, buy product, and quickly navigate to core features like team selection or uploading film.
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Log In Page: Securely allows returning users to access their uploaded videos, team data, and saved VR sessions.
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Create Account Page: Enables new users to sign up and select their role (player or coach).
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Select Team Page: Let users choose from existing teams or create a new one. This feature helps organize data and ensures that players and coaches are always viewing the correct set of game film and statistics.
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Team Page: Displays team-specific content, including uploaded videos and performance statistics. Designed for clarity and collaboration, this page acts as a shared space for teams to manage and review film together.
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Upload Page: Allows users to upload game footage directly to the platform.
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VR Page: Integrates virtual reality. Users can experience immersive game simulations based on uploaded footage.
DEVELOPMENT STAGE
After setting up my goals & key features, I began working on the development stage for Prime VR. I focused on visual hierarchy to guide users through the platform with clarity emphasizing key actions, simplifying navigation, and using layout, scale, and contrast to help users intuitively understand where to go and how to interact with each feature.
SITE MAP
SKETCHES / WIREFRAMES
SITE MAP
MOCKUPS
ASSETS
FINAL DELIVERABLES
The final deliverables of the project were concluded with a final working prototype. It was presented at the 2025 American Society for Engineering Education (ASEE) & during the 2025 University of New Haven CSCI Senior Exhibition to showcase my completion of the CSCI BS & BFA degrees. During the ASEE Exhibition, the project was awarded an honorable mention for great design, idea, and presentation of the project.
